Course Description

OVERVIEW:

After completing the course of Introduction to Content Writing you will be able to create Unique and SEO Optimized Content. You will learn how to apply Content Writing Techniques to your different types of Content. You will be able to use Content Writing Techniques on your Website content, in your blogs, articles, academic writing, and many more. 

INTRODUCTION:

Content Writing is the most popular field in the world. It is used to create awesome and high-rank-optimized content.  You can use it to generate creative content which can be beneficial for making leads and making your target audience take quick action. 

PREREQUISITES:

Before starting this course, you should have a working knowledge of Following: 

• Basic knowledge of English and Good grammar.

CERTIFICATION:

You are hereby advised to visit www.virtualacademy.pk and get yourself certified in Content Writing. Furthermore, you'll have to meet the following criteria for earning this particular Registered Certification.

• You will have to complete all 27 lessons through Virtual Academy Online Learning Management System at www.virtualacademy.pk.
• Every lesson has 3 to 5 quizzes, which you must have to pass with 70% marks. 
• You need to submit your project/assignments on time.
• After completion of Virtual Academy offered Content Writing lessons via www.virtualacademy.pk Online Learning Management System there will be final exam which comprises of 50 to 100 questions.

After having an assessment of your account with www.virtualacademy.pk whether you meet all the above terms and conditions, then we will dispatch your Certificate/Diploma at your given address.
 

COURSE CONTENTS

Introduction 

• Roles and Importance of Content Writing.

Fields of Content writing 

• Web Content
• Importance of Web Content

Fundamentals of Content Writing

• Language & Tone
• Grammar
• Plagiarism
• SEO Optimization
• Steps for SEO Optimization
• Research
• Readability
• Steps for each.

Blog Post and Types

• Role and importance of blog post
• List Blog
• How-To Guides
• Interview Blog
• Guest blogging
• Newsworthy articles
• Personal Blog.

SEO

• How to Optimize Keyword.
• How to Include SEO in Your Content.
• Categories of SEO
• Tips for including SEO in your Content

Copywriting

• importance of Copywriting
• Types of Copywriting
• Marketing copywriting
• Social media Copywriting
• Brand Copywriting
• Direct Response Copywriting
• Technical Copywriting
• Public Relations Copywriting
• SEO Copywriting
• Email Copywriting

Advance.

• Social media content writing
• Importance of social media content writing
• Types of social media content
• Steps for creating
• EBook | eBook formats
• Advantages of eBook
• Email Writing
• Types of Email Writing
• Benefits of Email Writing | formats
• Difference in Formal and Informal email
• Case Study
• FAQs | Example?
• Academic Writing | Characteristics.

Final Exam and Certification